Democratizing Filipino nutrition.
We are fundamentally opposed to the idea that healthy food should be a luxury. We are building a future where good nutrition is in the hands of every Filipino.
The Manifesto
NUTRITION IS A RIGHT,
NOT A PRIVILEGE.
We will fight every day, through innovation in our process and fairness in our pricing, to prove that eating well doesn't have to cost a fortune.
We believe that the solution to hunger isn't importing food; it's preserving what we already grow.
By unlocking the value of our local harvest, we make real, nutritional food accessible to anyone, anywhere.
IT'S LOCAL.
IT'S MEANINGFUL.
"Duruha" — Two.
It speaks to the core of the entire system. It is the protocol for a new economy.
Farmer & Consumer
Waste & Value
Profit & Purpose
"Our model is built on a simple truth:
We only win when these two truths are in perfect alignment."
Duruha
(noun) • /du-ru-ha/
Bisaya
"Two"
The duality of the system.
Farmer & Consumer.
We bridge the gap between the two, ensuring that when one prospers, so does the other.
Kinaray-a
"More" / "Abundance"
Derived from "Duro".
Maximum Value.
We create more from the harvest. More yield for the farmer, more nutrition for the family.
"It is the Power of Two creating Abundance for all."
INNOVATION IN PROCESS.
FAIRNESS IN PRICING.
The Duruha Standard.
The Innovation (Preservation)
The Problem:
Spoilage and distance keep real food away from your table.
The Fix:
We convert perishable biomass into shelf-stable nutritional assets at the source. We use data to drive every decision, ensuring zero waste and locking in nutrition.
The Fairness (Economics)
The Problem:
Farmers are underpaid, and consumers are overcharged.
The Fix:
We cut the inefficiencies. Farmers are viewed as professionals earning with dignity, and you get farm-direct nutrition without the middleman tax.
"Our mission is built on the core belief that spoilage is not an acceptable cost of doing business;
it is a systemic failure to be eliminated."
The Strategic Vision: A decentralized, radically efficient food network.
OUR CORE VALUES
Uplifting the source.
Their prosperity is not a byproduct of our success; it is the source of it. Every product we create must first answer: "How does this uplift the person who grows our food?"
Innovation over loss.
We believe waste is a failure of imagination. We are relentless in finding value where others see only loss.
Excellence is baseline.
From the soil to the story on the package. We build trust by creating products that are fundamentally honest and beautiful.
Fighting for access.
We are fundamentally opposed to the idea that healthy food should be a luxury. We put the power of good nutrition into the hands of every Filipino.
05. Our Success is Shared.
The farmer must win through fair value. The consumer must win through access. We only win when these two truths are in perfect alignment.
PURE.
POTENT.
FILIPINO.
"We don't use fillers. We don't use shortcuts. We use the harvest as nature intended. This jar is proof that ‘affordable’ and ‘delicious’ can exist together."
REAL INGREDIENTS.
UNRIVALED TASTE.
