Humble Bulawan1d
0.69 reprice-farmer
Palay buying price update sa cooperative — ₱23/kg this week.
rice-farmer, citizen
Region VI (Western Visayas)›Philippines
A trust-first social layer — built for the Philippines
From attentionto intention.
Duruha is a new kind of social platform where people control what kind of information, communities, and interactions deserve their attention — guided by reputation, trust, and locality instead of virality and noise.
Verified personas
Configurable feeds
Geo-relevant signals
duruha.social / feed / core lens
Maria Reyes4h
2.14 represearcher
New barangay water-quality study released — full data in comments.
researcher, citizen
Quezon City (NCR)›Philippines
Joaquin Lim9h
1.87 repbuilder
Open-sourcing our trust scoring kit — looking for local contributors.
builder, community
Cebu City (Region VII)›Philippines
The problem
The future of information shouldn’t be controlled only by algorithms built for attention.
We believe people deserve healthier digital environments — where trust, reputation, relevance, and intentional interaction matter more than virality and noise. If existing platforms cannot build that future, then we will.
01
Engagement over reputation
Algorithms optimize for clicks, watch time, and outrage. Trustworthy voices get buried while misinformation spreads.
02
Anonymous manipulation
Fake accounts, troll farms, and impersonation thrive when no one knows who is real or credible.
03
No control over quality
You don’t get to choose what matters. The platform ranks your feed by what keeps you scrolling.
04
Noise over intention
Passive consumption is rewarded; useful collaboration and real-world action are not.
What we’re building
A trust-first social layer.
Six systems that move social interaction from engagement-first to reputation-first — and from passive scrolling to purposeful interaction.
Configurable trust-based feeds
Prioritize what deserves your attention — verified users, reputation, locality, expertise, shared interests, and action history.
Users control signal quality.
Verified personas
Create personas based on real-world roles — Student, Freelancer, Researcher, Builder, Community Member. Each verifies contextually.
₱20 verification contribution
Anonymous but accountable
Stay publicly anonymous while reputation, trust history, and accountability stay attached to your account.
Freedom + responsibility
Reputation system
Reputation influences feed visibility, trust weighting, and discoverability — rewarding useful contribution over loud noise.
Hard to manipulate
Geo-filtered communication
Prioritize barangay alerts, campus announcements, nearby collaborators, and local opportunities that actually matter.
Local. Relevant. Credible.
Verified-only mode
Optionally subscribe to a premium signal layer — verified personas, higher-trust contributors, and lower-noise environments.
Premium signal quality
The lens system
Different lenses for different intentions.
Instead of one algorithm deciding everything, Duruha gives you focused feed systems — each tuned for a different kind of attention.
General Lens
Discovery that feels local and trustworthy
Your feed of geo-tagged and targeted news from trusted personas nearby — surfaced by persona credibility, location, and reputation rather than virality.
LocalReputation-awareGeo-tagged
Trusted personas in your area
Verified personas · ISCO-08
Contextual identity, not surveillance.
You don’t need to be one person online. Create personas based on real-world roles — modeled on the ILO’s ISCO-08 occupational classification — each verifies contextually with the proof that role actually needs. Verified personas receive trust badges, visibility weighting, and reputation signals.
Professional
License + org affiliation
Technician
Cert + work history
Craft & Trades Worker
Guild / TESDA record
Service & Sales Worker
Employer + permit
Agricultural Worker
Co-op / barangay record
Public & Civil Servant
Residency + gov ID
Anonymous but accountable
Show an anonymous handle, avatar, reputation score, and persona type — keep real identity private. Reputation persists. Accountability stays attached.
Verification fee
A small ₱20 contribution per persona — designed to reduce spam, discourage fake persona farming, and maintain trust quality. The fee doesn’t buy reputation.
Why it works
People trust and act on information more when it comes from credible, contextually verified, locally relevant people.
The difference
Traditional social media vs. Duruha
Traditional
Duruha
Engagement-first
Reputation-first
Viral algorithms
User-configurable feeds
Anonymous manipulation
Verified personas
Passive scrolling
Intentional interaction
Platform-controlled attention
User-controlled signal quality
Surveillance-based ads
Context- and reputation-based ads
Information culture
The systems people use every day quietly shape how they think.
If people consume information in healthier environments, they may also think, react, and communicate in healthier ways. Duruha aims to build systems that encourage reflection, accountability, understanding, and purposeful interaction.
From → To
Attention
Intention
From → To
Virality
Reputation
From → To
Passive scrolling
Purposeful interaction
In active development · launching 2026
Build a healthier information environment.
No forms. No funnels. If this resonates with you — as a builder, researcher, citizen, or friend — write to me directly. I read every message.
Write to me →lmrtamayor@gmail.comA real inbox, a real person. Tell me what you'd want this to be.